Commercial Advertising Compliance Inspection
Invalid traffic is based on clicks and impressions to determine.
Click by mistake: In general, there are two factors that are easy to cause the wrong click，One is the unreasonable design of advertisement style, the other is the unreasonable use of advertisement scene.
The unreasonable advertising style
- The close proximity of advertisements and functions is easy to cause users to click by mistake.
- Advertising and functional content overlap confusion, serious violations and easy to cause the wrong click.
Advertising scene
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Adopt the appropriate advertising type for screen mode (horizontal or vertical).
For example, placing vertical ads in a horizontal mode can be detrimental to the effectiveness of the ads. - There were delays in advertising, resulting in the wrong click
When a user launches an APP, an ad suddenly appears
The screen ad is displayed when the user exits the APP.
The screen ad should not be triggered every time when the user click(e.g. continuous panel or next feature page)
After loading the page, launch the screen ads
Ensure the ads are used properly
Reserve ad space during application page loading
Under certain conditions, For example, the signal strength is too low or the poor processing power of the mobile phone, Ads may not load at the same time as the app content. In this condition,please ensure that the ad doesn’t cover or replace other content in case of accidental clicks.
Ads should not be placed on screens with no content
The user repeatedly displays or clicks the ad
The user repeatedly displays or clicks the ad, this situation is generally undetectable to us.It may be due to changes in the external environment, changes in promotion channels and schemes, destruction of competitive products, etc. cause abnormal users to repeatedly display and click ads.these protection ways collect relevant data for the future,in addition to blocking abnormal users. Appeal use, you can use Google Analytics or Google Analytics According to the tool, you can get detailed information about product visitors by burying points and find unusual user behavior.
Understand app traffic and app users For example, you can use dot data or analytics tools to get detailed information about your application visitors And detect unusual user behavior. You can ask yourself the following questions:
- Where are the users coming from?
- How do users interact with my app?
- What screens does the user see in my application?